Get to Know Your Personal Brand and Know Exactly What to Post
Not knowing what to post is a symptom of a bigger problem. Get to know your personal brand. You know content is important. So important that you even blocked time off on your calendar to create content. But now instead of creating content, you’re scrolling through The ‘Gram…for inspo, of course.
But the reality of it is – you’re avoiding. You’re avoiding creating content because you don’t even know what your content should be, how it should look, or what you should say. So just like last week, you decide – Canva graphic, house pic, just sold. Done.
And look. This may have worked for you a few years ago. But in 2023 this isn’t gonna cut it.
Symptoms of Not Knowing Your Personal Brand
That feeling you had when you sat down to finally create content and then froze. That’s a symptom. It’s a symptom of a larger issue of not knowing your personal brand. The good news is that getting super clear on your personal brand will resolve most of your content struggles.
Defining your personal brand is the foundational work that you need to truly understand what to share online. It’s necessary but it’s not sexy and that’s why people often like to skip it. Because well – it’s not easy.
Things to Know About Personal Branding
There are a few things you need to know about personal branding before we dive in.
Your personal brand is living and breathing. It’s ever-evolving and that’s ok. Actually, that’s great. But you need to remember to define it at various points in time so you can keep moving forward with intention.
Your personal brand impacts every single decision you make in your business. Everything from what you offer, who you hire next, what to wear, what type of content to create, what type of events to host, what your website looks like, what your brand assets look like, what types of photos to take, and of course, what to post.
Defining your personal brand is the first step. Then it’s all about deciding how you’ll communicate your brand in a way that feels authentic and manageable to you. You’ll likely need help and that’s ok!
Questions to Ask Yourself
Now that we have that out of the way, here are some simple questions you can ask yourself to kick off your journey into building the brand you’ve always wanted.
Who are you? What experiences, skills, passions, etc. shape how you approach your work? What values and personality traits stand out to you?
Who do you serve? What is your ideal client struggling with? What do they need relief from? How do they spend their time? What do they enjoy? Where do they like to hang out?
How do you serve them? What makes you stand out from a sea of REALTORS? How do you approach your work differently/better than the agent next to you? What type of resources and experiences do you provide for your clients?
Get Clear on Your Personal Brand
Having clarity to the 3 questions above is the beginning of getting clear on your personal brand. Take the time to actually think through each of the questions and consider how knowing these things can help you begin to share your brand both on and offline.
Need help? I got you! Feel free to reach out to me on my contact form! Find me on Instagram and Pinterest for more real estate branding and marketing tips!
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