The Modern Agent.
Branding and Marketing tips for the Agent who wants to increase their income and their influence.
9 Reasons You're Not Growing on Instagram: REALTOR Edition
Whether you’ve just committed to growing your Instagram following or you’ve been at it for a couple of years now, there are a few common things holding agents back from achieving the growth they want on the platform. Its time to take your real estate marketing on social media to the next level.
How to Write Fire Instagram Captions — REALTOR Edition
Surprisingly, one of the biggest hurdles my clients have when it comes to content creation is a major block around writing IG captions. I’ve created a super simple outline that you can use over and over again to write IG captions that position you as the expert and showcase your knowledge and expertise.
The Ultimate Guide to Building a Personal Brand for REALTORS
In The Ultimate Guide to Building a Personal Brand for REALTORS, I’m breaking down the things you need to be thinking about if you want to begin to build a personal brand that people know, like, and trust so you can start attracting clients and stop chasing them…cause that shit’s exhausting. So, if this sounds like your jam, let’s dive in.
6 Ways REALTORS Can Build Brand Awareness on Instagram
Instagram can be a powerful tool for you to use to build brand awareness. I’m breaking down 6 things REALTORS can do on IG in 10 minutes or less to help you position yourself as “The Go-To Agent” in your community.
The Ultimate Rebranding Checklist for Your Business
Getting a new brand look can breathe new life into your business. Below I’ve included a list of 13 things you should update when getting a new brand look.
How REALTORS Can Prep for the Spring Market
The spring market is just around the corner and I’m sure you’re excited for business to pick up. But now is not the time to sit around and wait. Now is the time to prepare for the hopefully very busy season ahead of you. If you want to stand out from the competition in this market, this blog post is for you.
Omnipresence Marketing: What Is It & Why You Should Use It
Let’s talk about omnipresence marketing and how you can implement it into your marketing strategy! There are a few tenants that help me to build omnipresence and I’m giving them all away here in this marketing blog post!
10 Questions Every Agent Should Ask Themselves at the End of Q1
As Q1 is coming to a close, this is a great time to reflect on your goals for 2023. Make this part of your regular routine and I guarantee you'll see the power in taking a step back and looking at the bird's eye view of your business. Here are 10 questions you can ask yourself to get started.
Thought Leadership: What is It and Why REALTORS Need to Use It
Thought leadership is a term used to describe people who are recognized as experts in their field and who have established themselves as authoritative voices on a particular subject. In 2023, it’s more important than ever to establish yourself as a thought leader in the real estate industry.
5 Ways to Leverage SEO on Every IG Post
Learn how to leverage Instagram features to maximize the reach on every post. I’m not just talking about more eyes on your post, I’m talking about more of the right eyes on your post.
Get to Know Your Personal Brand and Know Exactly What to Post
You’re avoiding creating content because you don’t even know what your content should be, how it should look, or what you should say. So just like last week, you decide – Canva graphic, house pic, just sold. Done.
Optimizing your Instagram Bio: REALTOR Edition
Instagram can be a great tool to help you expand your network, build authority in the industry and connect with potential clients. You have to tell the algorithm who you are and who you want to connect with. In this blog, we’ll specifically focus on your IG Bio Optimization.
How to Build a Personal Brand as a REALTOR
Establishing a personal brand is key to being successful in real estate in 2023. If you’re new to the industry or even if you’re not, taking time to build your personal brand with intention will be a game changer for you.
7 Things Successful REALTORS Know
Working with agents all around the country AND beyond… allows me a unique perspective into what successful agents have in common. Regardless of the market, interest rates, or whatever happens to make the news this week, there are commonalities among my most successful clients and I thought I’d take a few minutes to share them with you.
Why You Need a Personal Brand in 2023
You’ve been trying to avoid thinking about your personal brand at all costs. I see you. Actually…I DON’T see you and that’s the problem. In 2023, you can’t get away with not having a personal brand. Here are my top tips on why you should have a strong personal branding strategy.
Marketing Tips for REALTORS in 2023
If you’re claiming 2023 as your most successful year in business (and I know you are!) then staying up-to-date on the latest marketing trends and strategies will help you attract potential clients and grow your business. Here are a few marketing tips that’ll help you crush 2023.
Stop the Feast and Famine Cycle NOW!
I’m outlining the exact steps you can take to attract the right clients to you so you’ll never have to worry about where your next client will come from or when that next deposit will hit your bank account.
5 ways REALTORS Can Use Video Content to Grow Their Business in 2023
As a realtor, using video content can be a great way to showcase properties and give buyers a sense of the area they’re considering buying in. But property tours aren’t the only type of video content REALTORS can make to grow their business.
Put a Stop to These 3 Things & See Your Business BOOM
When it comes to brand building, no matter where you're from or how long you've been in the business, you can benefit from putting an end to these 3 things once and for all.
5 Tips for Real Estate Agents Who Want to Crush 2023
Here are my top 5 recommendations for real estate agents who want to crush 2023 – no matter what market conditions may be.