How REALTORS Can Prep for the Spring Market
The spring market is just around the corner and I’m sure you’re excited for business to pick up. But now is not the time to sit around and wait. Now is the time to prepare for the hopefully very busy season ahead of you. If you want to stand out from the competition in this market, this blog post is for you.
What Will Successful Agents Do?
Analyze the Market Trends
Before you start listing and showing properties, take some time to analyze the market trends in your area. Look at the number of listings, average sale prices, and days on market. This will help you determine the best pricing strategies and marketing techniques. Share this information in an easily digestible format with your clients through social media, email campaigns, and in-person conversations. Remember to always put market update information in context so your clients and prospects always understand what it means for them.
Get Excited About Spring Cleaning
As the weather warms up, buyers will be looking for fresh, bright homes. Encourage your clients to deep clean their homes and declutter each space to create an open and welcoming clutter-free environment. It’s also the perfect time to encourage clients to add a little curb appeal. You can share these tips in an email newsletter as well as in your social media content. Avoid stock photos and graphics when sharing this information, instead use your voice to share tips on getting their house in order.
Spruce Up Their Marketing Materials
With a competitive market, it’s essential to have a stand-out and effective marketing plan to share with your clients. Highlight how you’ll utilize social media, email marketing virtual tools, and professional photography and videography to get the word out about their listing and bring them top dollar for their home. You’ll want to ensure that your materials are “on brand” and are visually appealing and professionally presented.
Prepare Their Network for What’s to Come
Reach out to your network of clients, colleagues, and industry professionals to let them know that you’re prepping for the spring market. See if there is anything that’s top of mind for them. Keep your people updated on new listings and ask for referrals. A few great ways to stay connected are by hosting open houses, door-knocking your farm with valuable information, and attending networking events both in and out of the industry.
Polish Their Negotiating Skills
The spring market will likely bring with it multiple offer situations. Whether you’re on the buy side or the sell side you’ll want to feel confident in your negotiating skills to create the best possible positioning for your client. Take the time to practice negotiations with peers and mentors. It’ll prove time well spent.
Commit to Ongoing Learning
Keep up with the latest real estate trends and continue to develop your expertise by taking courses, and attending webinars and conferences with other professionals. If you aren’t already involved with professional organizations, now is the time to find one that you’ll commit to. This will help you build professional connections and show your potential clients your commitment to honing your skills.
