Marketing Tips for REALTORS in 2023
If you’re claiming 2023 as your most successful year in business (and I know you are!) then staying up-to-date on the latest marketing trends and strategies will help you attract potential clients and grow your business. Here are a few marketing tips that’ll help you crush 2023.
Utilize Social Media
Social Media platforms like Facebook, Instagram, TikTok and LinkedIn can be powerful tools for REALTORS. Use these platforms to share your expertise on the real estate market, showcase properties, and share your interests and personality to attract future clients and build the know, like and trust factors.
Pro-tip: Choose 1-2 platforms to start and commit to a regular post cadence.
Find me on Instagram and Pinterest for more real estate branding and marketing tips!
Invest in Video Content
In 2023, you can’t get away with not creating video content. Video content is a great way for you to showcase properties and communities and allow your audience to learn from your expertise and experience. Video allows you to position yourself as the expert in your area.
Pro-tip: While great short form content (Reels/TikToks) can be shot on your own from your phone, consider hiring a videographer and/or an editor to shoot longer form videos (particularly Youtube).
Focus on Building Relationships
As you know, your relationships with past clients and referral partners are crucial to building longevity in your business. Be intentional about building strong, lasting relationships with your clients by providing quality concierge service and staying in touch long after a sale has been completed.
Pro-tip: Consider hosting a quarterly event, implementing pop-bys and putting your past clients on a contact cadence in your CRM.
Utilize Email Marketing
Too many people are still sleeping on email marketing. I like to think of your marketing efforts as an ecosystem. You’re posting on social media, hosting the community's coolest event AND your name is popping up in their inbox?!? They’ll never forget you! A monthly newsletter with relevant, valuable information that showcases your personality and expertise along with a quarterly market update could be the perfect way to get started.
Pro-tip: Pay attention to your open rate. Industry average is around 22%...but you’re definitely not average shoot for 30%+.
Reminder: The more organized you get and the more systems and processes you have working behind the scenes in your business, the more consistent business you’ll generate. And consistent business means, less stress and more freedom and we all want that, right?!?
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