Exactly how to use Social Media to Promote your Next Event while Building Brand Authority
As a REALTOR, you know hosting events is key to positioning yourself as a leader in your community, but are you actually maximizing the impact of each event?!?
Today, I'm breaking down exactly what to do on social media to ensure you get the most eyes on the event you're spending so much time planning and executing.
Start by creating a social media plan specifically for the event. Map out what you'll share before, during and after the event on social media and add each piece of content to your calendar. This will take the guess work out of what to post. If it's already planned as part of your day, it doesn't feel like "extra work".
Trust me on this, you need a social media plan, that "flier" in your feed isn't cutting it.
Instead:
Before the event: Show your face on IG stories, talk about the event, go live with partners/attendees, post pictures from past events, tag event location, create polls in your stories (respond to all participants). Start to create a buzz within the community.
During the event: Hire a videographer and a photographer (if this isn't yet within your budget, get a friend/family member to take pics and record snippets of the event). Content is everything. Let's think about this. Say 25 people are at your event. Pictures and reels can actually increase your reach 100x quite easily 😳 Not sure how to recap? Check out this little montage I created from an event I attended in NY:
After the event: Thank your attendees in your IG stories, share a carousel post with pictures tagging attendees and sharing highlights from the event, post a montage reel with the snippets captured by your videographer (or friend 😉).
Wanna take this even further? Here are 3 other things you can do to maximize your reach.
1. Send a newsletter thank you with pictures and highlight any partners who supported the event.
2. Go live with an event recap for anyone who didn't make it. Answer audience questions and share highlights. The point is to create FOMO so they don't miss the next one.
3. Contact your local news reporter/producer to share about the event you're hosting and why it's important to the community. They might just ask you to be on with them in their next segment. (I've been on the news twice by doing this 😉)
Putting time, energy and money into hosting awesome events for your community deserves to be recognized.
Lastly, if you need more support thinking through your social media plan for an upcoming event, connect with me and I'll create a customized plan you can use over and over again.
*I wrote this thinking through the lens of IG Stories, Reels and still images in feed. But many of the suggestions can be adapted for other platforms as well.